Archive for September, 2010

So, I went to some fast food places (I won’t say “restaurants”, just “places”), and picked up burgers/tacos, so I could compare them with the ads. (I love little projects like this…)

I brought the “food” home (different stuff over 3 nights), tossed it into my photography studio, and did some ad-style shoots (with pictures of the official ads on my computer next to me, so I could match the lighting/angles/etc).

People around the world know fast food as one of the most reliable distributors of disappointment ever produced by the business world. We know that if we ever feel the need to complain about something, we can just grab a page out of a coupon booklet, adorned in pictures of juicy burgers, then go have a party. Why, the restaurants themselves usually plaster their walls with pictures of juicy burgers – often hanging right over your table – so that you need only open your eyes to find something to compare your food with, while you eat it.

Needless to say, the results of my little project were unsurprising… which shouldn’t be a surprise.

Taco Bell’s “Crunchy Taco”.

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